Melissa DiPalma is a designer, photographer, consultant, writer, presenter, educator and expert in the field of story telling for food. Why food? Because the stories about food are some of the most delicious and interesting to tell, and although she does not consider herself a “foodie”, she does bake a stellar pie.
The reason food stories are so interesting is because they are not just about what we eat, they are about the people, places, process, history, ingredients and traditions that influence our food experience. This is why telling food stories is more important than ever for brands and businesses who want to connect with consumers.
Current marketing trends suggests that stories do more to engage customers, increase awareness and encourage repeat sales - and visual stories are the most memorable. Consumers want to know more and see images of where their food comes from and the people and process that gets it to their plate. A unique story is what they crave.
Melissa’s goal is to help food brands realize the potential of their unique stories and learn how to make them visual. Through her work as founder of RIPE and Creative Director at Hingeline, as well as writing and speaking to businesses owners, she is on a mission to positively connect people to what they eat through better visual stories.
CUSTOMERS WANT TO KNOW MORE ABOUT WHERE THEIR FOOD COMES FROM AND THE PEOPLE AND PROCESS THAT GETS IT TO THEIR PLATE. YOUR UNIQUE STORY IS WHAT THEY CRAVE. CURRENT MARKETING TRENDS SUGGEST THAT STORIES DO MORE TO ENGAGE CUSTOMERS, INCREASE AWARENESS AND ENCOURAGE REPEAT SALES.
Other things to know about me (in no particular order):
I have an undergraduate and graduate degree in Graphic Design and started my career as a book designer.
While in school, I spent more time in the darkroom than the computer lab
I spent 12 years teaching design and photography at colleges and universities around the US and abroad.
I grew up in New Hampshire and although having lived and traveled around the world, I am a yankee at heart (so yes, I call them "jimmies" not "sprinkles")
I am a mom of two, a runner and the wife of a triathlete which means our life is one of logistics.
My most memorable photo shoot involved lighter fluid, a butane torch, a windowless room, a team of five and some marshmallows.
I have been a professional photographer for four years for both editorial and commercial clients.
I once visited an ice cream shop three times to get the right shot (no other reason).
I am organized, down-to-earth and love working with interesting people and beautiful objects.
Entrepreneur Agrarian Fund
Soil to Table
Partial client list:
Harvard Common Press
New Hampshire Magazine
Blake Hill Preserves
Walt Seigl Motorcycles
Let's work together
Please call or email me to talk more about what is currently missing in the photos you use for your business. Even if you aren't based in the New England area, I welcome opportunities to have products shipped to me for photo shoots and am available for travel to where ever you do your best work.
781 422 9128